Use A Professional Voice-Mail Message
Don’t be clever and cute. Identify your company, yourself, indicate your availability and when the caller can expect to hear from you.
Get On The Internet
Today you must have proper communication tools and email addresses are essential. Check your emails at least twice a day.
Consider A Website
A website can help establish your presence, providing customers and suppliers with information about your company and what you have to offer.
Hand Business Cards Out At Every Opportunity
Passing out business cards at every opportunity – even to people you know – is a good reminder of what you do.
Stimulate Word Of Mouth
Encourage existing customers to refer new customers to you. The best new customer is one that has been referred to you.
Write And Use A Marketing Plan
Develop a detailed marketing strategy that covers at least the next 12 months. Map it out so you know what you have to do and when. Continue marketing even when business is good.
Do Market Research
It is important you don’t guess the potential demand for your products and services. You need real numbers based on reliable research.
Watch Changes In Your Market
Very few markets remain static. If you don’t recognize the changes in your market, you can’t respond to them. External circumstances may change your customer base so you have to constantly re-evaluate your market and how you can reach it.
Join your industry’s trade association and your local chamber of commerce to enhance your image, meet potential customers and receive industry information.
Jey Arul, is the President of AJS Advisory Partners Inc in Edmonton and the President of International Business Brokers Association (Canada).